Visual identity design, 2026
Material Matters
NYC’s leading vintage show saw an opportunity to expand into the home. I was tapped to create the visual identity from scratch.
Visual identity design, 2026
Material Matters
NYC’s leading vintage show saw an opportunity to expand into the home. I was tapped to create the visual identity from scratch.
Visual identity design, 2026
Material Matters
NYC’s leading vintage show saw an opportunity to expand into the home. I was tapped to create the visual identity from scratch.
Process
A brand system rooted in the archive, finding new language by juxtaposing eras.
Process
A brand system rooted in the archive, finding new language by juxtaposing eras.
Process
A brand system rooted in the archive, finding new language by juxtaposing eras.
Moodboard
Archival Inspiration Visual Design and Identity system rooted in iconoclast aesthetic movements from the twentieth century including 1920s British Vorticists and 1970s L.A. fanzines.
Moodboard
Archival Inspiration Visual Design and Identity system rooted in iconoclast aesthetic movements from the twentieth century including 1920s British Vorticists and 1970s L.A. fanzines.
Moodboard
Archival Inspiration Visual Design and Identity system rooted in iconoclast aesthetic movements from the twentieth century including 1920s British Vorticists and 1970s L.A. fanzines.
Color
We tested endlessly to find a tone that felt timeless (not too yellow, not too orange) just warm enough to hold everything inside it. Marigold is our wrapper. This color builds trust, evokes curiosity and is the entry point to the MM world. Like heritage brands that own color, it doesn’t sell product. It builds anticipation.
Color
We tested endlessly to find a tone that felt timeless (not too yellow, not too orange) just warm enough to hold everything inside it. Marigold is our wrapper. This color builds trust, evokes curiosity and is the entry point to the MM world. Like heritage brands that own color, it doesn’t sell product. It builds anticipation.
Color
We tested endlessly to find a tone that felt timeless (not too yellow, not too orange) just warm enough to hold everything inside it. Marigold is our wrapper. This color builds trust, evokes curiosity and is the entry point to the MM world. Like heritage brands that own color, it doesn’t sell product. It builds anticipation.
Vision
Material Matters exists in opposition to sameness. We look backward to move forward, rediscovering craft, story and style through the things that are designed to last.
This brand system captures that spirit: modern but not minimal, rebellious but refined. Preserving the feeling of discovery by translating it into form.
Vision
Material Matters exists in opposition to sameness. We look backward to move forward, rediscovering craft, story and style through the things that are designed to last.
This brand system captures that spirit: modern but not minimal, rebellious but refined. Preserving the feeling of discovery by translating it into form.
Vision
Material Matters exists in opposition to sameness. We look backward to move forward, rediscovering craft, story and style through the things that are designed to last.
This brand system captures that spirit: modern but not minimal, rebellious but refined. Preserving the feeling of discovery by translating it into form.
Collaborators
Carly Aimi, Copywriting and Brand Voice. Hope Glassel, Photography.
Collaborators
Carly Aimi, Copywriting and Brand Voice. Hope Glassel, Photography.
Collaborators
Carly Aimi, Copywriting and Brand Voice. Hope Glassel, Photography.
